CAST YOUR VOTE FOR SEOUL’S NEW DESIGN! CAST YOUR VOTE FOR SEOUL’S NEW DESIGN!

  • Pick your favorite design of Seoul’s new design “Seoul My Soul” or participate in the open call!
POLLING
Wed, May 10 – 6:00 PM on Wed, May 31, 2023

※ participants will be entered into an Amazon gift card sweepstakes!

See sweepstakes winners (part 2)

SEOUL BRAND DESIGN CONTEST Mon, May 15 – 6:00 PM on  Tue, Jun. 20, 2023SEOUL BRAND DESIGN CONTEST Mon, May 15 – 6:00 PM on  Tue, Jun. 20, 2023

Select a design to see the details of application.* Select 1

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PR Video

<Application>

Seoul, a city of infinite dreams and possibilities

A design of bold lines whereby SEOUL and SOUL are connected by the two O’s that form the infinity sign to symbolize Seoul as a city where infinite dreams and possibilities spread to the world.

Seoul, a city of free-spirited and dynamic culture

A design with a flowing and refreshing typeface like that of water, signifying Seoul as a dynamic, free-spirited, and trendy city.

Seoul, the mecca of Korean culture written in Hangeul

A design with Seoul written in sans-serif Hangeul typeface to represent the city as the mecca of Korean culture and signify Seoul as an original and eco-friendly city.

Seoul, a city full of attractive charms

A design that combines the “E” and the “O” to be read together whereby “SEOUL” can also be read as “SOUL,” signifying that “Seoul is my soul.”

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Privacy Policy
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Email address New city brand development 1 year after sweepstakes

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※ Department: Seoul Branding Division, Public Relations Bureau / Privacy Officer: Lee Heunjeong (+82-2-2133-6199)